Home: Products: 123insight ERP/MRP: CRM Option
"I'm not in sales - Customer Relationship Management has nothing to do with me!"
Until now, you were right . . . but not anymore!
Redefining CRM to really help manage the whole of your manufacturing business processes and procedures, including Sales!
The complexity and inadequacy of generally available Customer Relationship Management (CRM) software systems has been a long-standing complaint among our manufacturing users. So we took a closer look, and they were right - cumbersome and inadequate sums it up.
A major hole in nearly all these systems is that they fail to address the 'non-sales' relationships - with suppliers, potential suppliers, other staff members within your company, business partners, regulatory bodies and so on - without which the customer can't always be given the best possible service.
Furthermore, many CRM software systems take no account of the day-to-day routine tasks and procedures, which also need to be managed in a timely manner to help drive your business forward.
So we got to work, consulted in depth with our users and created CRM for 123insight, a ground up implementation that transforms CRM expectations, so much so that whilst we kept the acronym, it now stands for a more holistic definition Communication Requirements Management.
But more than that, it follows the 123insight system philosophy - straightforward to understand, learn (and remember!), implement and use. It's designed to add another layer of efficiency to your business where none was effectively available before!
The 123insight difference at work again!
CRM packages are just far too complicated for our needs - that's what our manufacturing users told us. Here are just a few comments expressed by manufacturers during our in-depth consultative process that you'll no doubt relate to:
"We want to make sure that we don't forget to do things, and do them on time!"
"We want to know where we're up to, with regards to our business processes, which are many and varied"
"We want to see how we're doing, performance-wise, so some 'easy to get at' analysis would be great"
If all or some of the above strikes a chord with you, then we think that our CRM for 123insight will be like a breath of fresh air.
From consulting with our customers and from investigation of several CRM systems, we found that the starting point for many systems was often a "contact" (person) rather than a "company" under which several "contacts" can be stored.
This seemed to be a fundamental flaw, as was the concept of "campaigns" being the starting point of a sales process (i.e. campaigns generate leads and leads create opportunities, etc.)
However, the trap we didn't want to fall into was to over specify and over complicate our CRM, otherwise we would have missed the entire point and ignored what our customers had been telling us!
The scope of CRM for 123insight users can cover all of your business procedures but in a way that everyone in your company knows what to do, when it needs to be done and who is responsible.
Now, all the left and right hands can work together in a coordinated and unified way!